Thursday, January 13, 2011

Sample TV Spot

1. A Diamond is Forever

30” TV Ads

Romantic location (pier) - Sunset

During a 30” tracking shot (panoramic), the camera spies 4 couples proposing marriage. We watch four different scenes.

First couple
The man has already asked the famous question “Would you marry me?” to his “fiancée“, she has already answer him “YES” and she’s jumping(pitch)into him. The camera deepen in the Ring-box on her hand.

Second couple
 (few-distance away)
When the camera’s going away from the first scene and it‘s approaching to the second one, we start to hear some noises: the woman says “NO”, gives a slap to the man, takes the Ring-box from his hand, and throw it away( in the ocean).
The camera quickly goes away.

Third couple
The man is kneeling in front of his girlfriend, giving her the Ring.
(Foreground of her face) - She’s comically/funnily crying and says “YEEES” (with screeching voice).

Last couple
The camera comes discretely(unobtrusive)in the last scene from the “behind”.
The man hides behind his back an awesome LUGGAGE, the camera highlight the brand - Briggs & Riley -.
The camera follows the man that from the back, gives the LUGGAGE to the girl and asked: “Would you merry me?”. The girl, amazed/surprised/deeply moved, answer: “YES” and kisses him.

VOICEOVER
 “A DIAMOND IS FOREVER…BRIGGS & RILEY TOO.”


TAGLINE
 -THE LAST PIECE OF LUGGAGE YOU WILL EVER BUY-

BRAND FRAME
- BRIGGS & RILEY Travel Ware -
 www.briggs-riley.com 

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